Founder of Ford Motor Company, Henry Ford once said ‘Coming together is a beginning, staying together is progress, and working together is success.’ Ford has supported JDRF globally for a number of years and has supported JDRF’s flagship annual fundraiser, The Walk to Cure Diabetes in both the UK and abroad. Earlier this year, Ford of Britain announced that to mark their centennial year, they aim to raise £100,000 for the charity through dealership activity in 2011.
Ford customers are being invited to donate £1 to JDRF when they visit any of Ford’s large network of dealerships across the UK. To raise awareness of type 1 diabetes and the importance of funding research into type 1 diabetes, Ford has launched a poster marketing campaign featuring a series of young people who are living with the condition.
Since its launch, we are delighted that the campaign has already attracted donations of around £26,000 from dealers who were inspired by the information they received demonstrating the impact that type 1 diabetes can have on a family’s life and JDRF’s mission to find the cure.
Hartwell, a Ford Dealership in Abingdon was among the first to donate to the charity with a shared donation of £3000 towards funding research into type 1 diabetes. Since then, there have been bake sales at Sandcliffe in the Midlands, sky dives by staff at Dagenham Motors and Polar Ford, bike riding and zip sliding at the Heartlands Ford branch and Lindsay Ford in Northern Ireland is taking to the roads in a Charity Cycle to raise money for JDRF. A team of thirteen staff will be cycling around the company’s ten locations and a total of 120 miles will be covered by the Lindsay Ford cyclists.
Greyhound Ford in East Lancashire are marking their fiftieth year in business with a two week celebration and a showroom event. For every car sold they are kindly donating £50 to JDRF. A huge thank you to Ford staff and customers for kicking things off so positively as we head towards the £100,000 total!
If you want to support Ford’s campaign and encourage your local Ford dealership to take part, you can find out more about the partnership here.